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Sunday, March 31 • 2:00pm - 3:00pm
I'm in the Nerd Business

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How do you create and sustain a business that caters to the geek lifestyle? Hear the answer from this panel of entrepreneurs whose businesses cater to a predominantly nerdy or geeky clientele: Audrey Kearns (Geek Girl Authority), Matthew Arevalo (Loot Crate), Janelle Badali (Badali Jewelry), Christy Black (Hero's Journey Fitness), and Lauren Matesic (Castle Corsetry). They'll discuss how these businesses started, how they sustain their service while competing with big conglomerates looking to capitalize on the geek marketplace, and how they sell goods and market services to a community seeking geeky authenticity. Moderated by David Nett (Geek & Sundry's Starter Kit).

Sunday March 31, 2019 2:00pm - 3:00pm PDT
Room 213CD